An advertising device is a sign intended for advertising purposes that is:

  • external to a building and visible from a public place; or
  • internal to a building and visible from a road.

It includes any framework, supporting structure or building feature that is provided as part of the advertisement. There are many different types of advertising devices (e.g. Sandwich board sign, Pylon sign, Banner sign, Real estate sign, garage sale sign).

Regulation of advertising devices

Advertising devices in Cairns are regulated by Council's Local Law No.4 (Advertising Devices) 2019 ( PDF, 7.99 MB ). You may need a permit from Council before you can install an advertising device.

This local law identifies whether an advertising device is prohibited, can be installed without a permit or does require a permit from Council before it can be installed.

Council's Local Law No. 1 (Administration) 2016 ( PDF, 3.07 MB ) provides the framework for the administration, implementation and enforcement of Council's local laws and includes definitions for terms used in Local Law No. 4 (Advertising Devices) 2019.

Last Updated: 16 October 2025

Latest News > All News

Council's voice on State planning reforms

Cairns Regional Council has advocated for planning approaches that support housing and economic growth while protecting the values important to...

Environment & Sustainability
12 November 2026

Temporary ferris wheel being dismantled

The temporary ferris wheel on the Cairns Esplanade is being removed today as part of necessary storm season preparations....

General Updates
12 November 2026

Major events deliver $29.9 million boost for Cairns

An exciting combination of iconic sporting events and world-class cultural entertainment has strengthened Cairns’ reputation as a premier destination for...

Business & Economy
11 November 2026