Data management - Masterclass 2

Tue 14 Nov 2017

Time: 10:00am - 12:00pm

Location: BDO (North Queensland), Cairns Corporate Tower, 1/15 Lake St, Cairns City

Website: https://www.cciq.com.au/events/event/225/

Notes: $15 registration fee includes refreshments and materials.

Cost: $15 including materials & refreshments

Council has again partnered with CCIQ to deliver Small Business Master Class sessions to provide businesses with practical information to strengthen and grow.  Each workshop is full of easy-to-implement, practical tips and real-life business stories.

Masterclass 2: Data management

The world is going digital, and with that comes a world of data. Learn how to leverage off your customers online behaviours to increase revenue and customer retention.

This session will explore the following methods for data management:

  • Big Data: What is it and how can you use it to your advantage?
  • Customer Segmentation through Data Insights: How you can understand your customers better through data collection and analysis, translating into meaningful customer personas.
  • Marketing through Data: Understanding your customer journey based upon data collected at various touch-points can help your business optimise your customer experience.
  • The importance of data management: Your data only means something if it is correct. Understanding the importance of 'clean' data can vastly improve your customer journey.

$15 registration fee includes refreshments and materials. There will also be a networking opportunity immediately following each masterclass.

This event has limited tickets. Please register today to ensure you do not miss out.

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Last updated: 09 October 2017