Tue 14 Nov 2017
Time: 10:00am - 12:00pm
Location: BDO (North Queensland), Cairns Corporate Tower, 1/15 Lake St, Cairns City
Notes: $15 registration fee includes refreshments and materials.
Cost: $15 including materials & refreshments
Companion card: no
Council has again partnered with CCIQ to deliver Small Business Master Class sessions to provide businesses with practical information to strengthen and grow. Each workshop is full of easy-to-implement, practical tips and real-life business stories.
Masterclass 2: Data management
The world is going digital, and with that comes a world of data. Learn how to leverage off your customers online behaviours to increase revenue and customer retention.
This session will explore the following methods for data management:
- Big Data: What is it and how can you use it to your advantage?
- Customer Segmentation through Data Insights: How you can understand your customers better through data collection and analysis, translating into meaningful customer personas.
- Marketing through Data: Understanding your customer journey based upon data collected at various touch-points can help your business optimise your customer experience.
- The importance of data management: Your data only means something if it is correct. Understanding the importance of 'clean' data can vastly improve your customer journey.
$15 registration fee includes refreshments and materials. There will also be a networking opportunity immediately following each masterclass.
This event has limited tickets. Please register today to ensure you do not miss out.Add to my calendar